Bringing clarity to chaos: Rearchitecting a legacy platform
How mixed-methods research guided a complex website transformation, leading to improved user success rates and a scalable design system.
Improving gameplay with rapid iterative testing and evaluation
Applying the RITE methodology to evolve gameplay mechanics for a novel 3D word game, transforming player feedback into refined game rules.
From 10 personas to 2 that teams actually use
Using qualitative and quantitative research across thousands of users to replace assumption-based personas with research-backed, actionable user profiles.
Designing AI interactions that build user confidence
Leading interaction design and usability testing for an AI writing tool while pivoting design direction based on user insights.