Complex problems. Clear insights. Confident decisions.
Part data scientist, part philosopher, all user experience professional. I blend systematic inquiry with human understanding to help teams build what matters.
Approach
With 5 years experience in user research and design, I refined my skills working in product teams of varied size, location, and stage in the product life cycle. I consider these three objectives to be crucial to any successful user experience effort:
Question the familiar
The best insights come when we challenge our assumptions and look at problems with a fresh perspective. I help teams see their users clearly, as though for the first time.
Find truth, not confirmation
I combine qualitative insight with quantitative evidence to build a complete picture. No hunches, no arbitrary decisions—just clear direction supported by data.
Drive real change
Research is only valuable when it leads to better products. I create frameworks that help teams move confidently from insight to implementation.
Skills
UX Research
Mixed-methods research including interviews, usability testing, and ethnographic studies to uncover deep user insights and behavior patterns.
Research Operations
Developing standardized research workflows, managing participant recruitment, and creating systematic approaches to gathering, analyzing, and sharing user insights.
UX Design
Converting research findings into strategic recommendations, story maps, user flows, and high-definition designs.
Cross-functional Leadership
Mentoring team members, facilitating workshops, and collaborating across departments to build organizational UX capacity.
Case studies
Bringing clarity to chaos: Rearchitecting a legacy platform
How mixed-methods research guided a complex website transformation, leading to improved user success rates and a scalable design system.
Improving gameplay with rapid iterative testing and evaluation
Transforming player feedback into refined game rules by applying the RITE methodology.
From 10 personas to 2 that teams actually use
Replacing assumption-based personas with research-backed, actionable user profiles using qualitative and quantitative research across thousands of users.
Designing AI interactions that build user confidence
Leading interaction design and usability testing for an AI writing tool while pivoting design direction based on user insights.
Testimonials
Ada showcases tremendous competency in UX research and interaction design. Her ability to translate complex data into actionable insights consistently elevated our product's user experience. Furthermore, she's wonderful to work with, injecting a delightful element of fun into any team dynamic.
Her collaborative and professional communication style stands out, particularly when articulating findings to cross-functional teams in product, engineering, and user experience. She personifies the empathy that many UX professionals strive for.
– Chris Haire, UX Director
Ada brings a blend of intuition, meticulousness, and flexibility to all stages of the product and project lifecycle. She was always in high demand throughout our organization, but thankfully was so efficient, organized, and diligent that she could make her talents and insights available to multiple large efforts simultaneously.
At the smaller, more personal scale of work, she was no less admirable. She has a knack for conveying a huge volume of complicated information in simple, useful ways through a variety of tools and mediums. She balances a brisk incisiveness with a terrific sense of humor, making any meeting both more productive and more fun.
– Kevin Rynn, Project Manager
Ada has a charisma that is only achieved through expert understanding of human behavior and a mastery of her domain. We worked on a handful of projects together and I was consistently impressed by the quality of her work and communication. She is thorough, clever, and quickly notices details and anomalies many would miss or ignore.
She is the kind of colleague that makes you excited to go to work every day. Her integrity and kindness are off the charts, and she brings a little whimsy and humor into many conversations. Not only is Ada exceptional at UX, but she helps many any work culture a great one.
– Alexa Coella, Product Owner
Her ability to conduct meticulous, data-driven user research and translate it into actionable insights was so valuable over the years for our team and products. She excelled at conducting interviews, usability tests, and identifying the most appropriate research methods to support all stages of the product lifecycle.
She was an expert at identifying user needs and pain points, and was passionate about creating user-centered designs. One of her many strengths was clearly communicating research findings across the company through detailed reports and presentations. She was always learning and developing new ways to improve our UX processes, including our design system, writing guidelines, and research documentation.
– Owen Blair, Product Designer